Our Story

Hi, my name is Pat Kane. I am a sustainability advocate and strategist, a speaker and a writer and the founder of reuzi, Ireland's one-stop shop for sustainably made, reusable goods and an educational hub on all things sustainable living.

After becoming a mom for the first time, I started to notice the amount of rubbish we were going through every day rising at an alarming rate – from plastic wraps and bottles, to random boxes and let’s not forget about the hundreds of nappies!

I started to think: “If just 2 adults and a tiny little baby can generate so much waste, imagine an office or a school?”... proper disaster, right? 100% right!

My initial reaction was to educate myself and my family on recycling and composting – two powerful initiatives that seemed to be, in theory, quick wins.

After just a few months, I realised that recycling and composting were not the solution – we needed to address the thoughtless consumption of single-use, disposable materials that we were bringing into our home every weekend, after our weekly visit to the shops. And so, we did it.

Today, I can say that we are a family that watches its consumption and tries really, really hard to avoid unnecessary waste. 

Based on my personal journey, my family guiding principles and a need to find sustainable living essentials all in one place, I decided to create reuzi.

Our Vision  

Our Mission  

Our business aim is to inform, inspire and connect people through offering a strong marketplace of products and a powerful educational hub on all things sustainable living.

We want...

to break the stigma around sustainability. Sustainability is not exclusive to scientists or the ‘all-or-nothing’ folk. We want to make sustainability an easy to digest subject with fun, colourful products and educational services.

to encourage minimal-waste living; We want to help everyone take one extra step towards sustainable living – whether that means helping them get their first stainless steel straw to providing the tools and knowledge to transform their entire grocery shopping routine.