Our Story

pat kane reuzi founder sustainability strategist

Start QuoteHi, my name is Pat Kane. I am a sustainability advocate and strategist, a speaker and a writer and the founder of reuzi, Ireland's one-stop shop for sustainably made, reusable goods and an educational hub on all things sustainable living.End Quote

After becoming a mom for the first time, I started to notice the amount of rubbish we were going through every day rising at an alarming rate – from plastic wraps and bottles, to random boxes and let’s not forget about the hundreds of nappies!

I started to think: “If just 2 adults and a tiny little baby can generate so much waste, imagine an office or a school?”... proper disaster, right? 100% right!

My initial reaction was to educate myself and my family on recycling and composting – two powerful initiatives that seemed to be, in theory, quick wins.

After just a few months, I realised that recycling and composting were not the solution – we needed to address the thoughtless consumption of single-use, disposable materials that we were bringing into our home every weekend, after our weekly visit to the shops. And so, we did it.

Today, I can say that we are a family that watches its consumption and tries really, really hard to avoid unnecessary waste. 

Based on my personal journey, my family guiding principles and a need to find sustainable living essentials all in one place, I decided to create reuzi.

Our Vision  

To be a social business that inspires you to be a better human.
We want you to make real, tangible difference to the environmental crisis.

Our Mission  

Our business aim is to inform, inspire and connect people through offering a strong marketplace of products and a powerful educational hub on all things sustainable living.

We want...

bullet pointto break the stigma around sustainability. Sustainability is not exclusive to scientists or the ‘all-or-nothing’ folk. We want to make sustainability an easy to digest subject with fun, colourful products and educational services.

bullet point to encourage minimal-waste living; We want to help everyone take one extra step towards sustainable living – whether that means helping them get their first stainless steel straw to providing the tools and knowledge to transform their entire grocery shopping routine.

Our Values  

These are the fundamental guiding principles that lead us on our quest for a greener world:

  • We believe in community - we are customer obsessed and planet-focused. We cherish our connections and we are committed to nourishing them and giving back in a meaningful, lasting way.
  • We believe in empowerment - we provide fuss-free education. We engage on fun and judgment-free interactions.
  • We believe in equality & fairness - our motto is 'when we thrive our planet thrives'.
  • We believe in the #ThePowerofOne - we can all contribute to our planet, no matter how big or small of a contribution that is.
  • We believe in integrity - we feel all businesses have a duty to treat their staff, customers and our suppliers in a fair, respectful and compassionate manner. 
I truly hope you enjoy your journey with us. 

With love and respect, Pat Kane

Our Awards

Mums & Tots Magazine Awards

– Winner of Top Story 2019

JCI Friendly Business Awards

– Highly Commended for Eco-Friendliness and Digital Experience 2019

DLR Chamber Business Awards

– Winner of Best Start Up 2019

Sunday Independent & Gala Retail Inspiration Awards 2019

– Highly Commended for Environmental Change

Eco-Friendly Business of the Year 2020

– Republic of Ireland Prestige Awards

Eco-Friendly Irish Retailer of the Year 2021

– Irish Enterprise Awards 2021, Double Badge

Mums & Tots Magazine Awards

– Winner of Top Mum in Business 2021 

Sustainable Business of the Year

– Digital Business Ireland-permanent tsb National Digital Awards 2021 

The Sustainability Award

- The eir VIP Publishing Power of Women Award 2022

A little bit about Pat...

Pat Kane was born and raised in Rio de Janeiro, Brazil, surrounded by the sun and the ocean. Her background is in business having worked with several multinationals in a bunch of different countries over the past 20 years. Living in Dublin with her husband and - now! - two boys, Pat believes that being happy involves being healthy (body & mind!) and wholeheartedly embracing the world we all share... and having a great time while doing it!

Read more about reuzi in our Press & Partnerships page
Read about Our Services