Our Story
Hi, my name is Pat Kane. I am a sustainability strategist, a speaker and a writer and the founder of reuzi, Ireland's leading one-stop shop for sustainably made, reusable goods and an educational hub on all things sustainable living.
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After becoming a mom for the first time, I started to notice the amount of rubbish we were going through every day rising at an alarming rate – from plastic wraps and bottles, to random boxes and let’s not forget about the hundreds of nappies!
I started to think: “If just 2 adults and a tiny little baby can generate so much waste, imagine an office or a school?”... proper disaster, right? 100% right!
My initial reaction was to educate myself and my family on recycling and composting – two powerful initiatives that seemed to be, in theory, quick wins.
After just a few months, I realised that recycling and composting were not the solution – we needed to address the thoughtless consumption of single-use, disposable materials that we were bringing into our home every weekend, after our weekly visit to the shops. And so, we did it.
Today, I can say that we are a family that watches its consumption and tries really, really hard to avoid unnecessary waste.
Based on my personal journey, my family guiding principles and a need to find sustainable living essentials all in one place, I decided to create reuzi.
Our Vision
Our Mission
Our business aim is to inform, inspire and connect people through offering a strong marketplace of products and a powerful educational hub on all things sustainable living.
We want...


Our Values
These are the fundamental guiding principles that lead us on our quest for a greener world:
- We believe in community - we are customer obsessed and planet-focused. We cherish our connections and we are committed to nourishing them and giving back in a meaningful, lasting way.
- We believe in empowerment - we provide fuss-free education. We engage on fun and judgment-free interactions.
- We believe in equality & fairness - our motto is 'when we thrive our planet thrives'.
- We believe in the #ThePowerofOne - we can all contribute to our planet, no matter how big or small of a contribution that is.
- We believe in integrity - we feel all businesses have a duty to treat their staff, customers and our suppliers in a fair, respectful and compassionate manner.
With love and respect, Pat Kane

Read more about reuzi in our Press & Partnerships page
Read about Our Services